Creative Direction

2015

 

Wild Flings was an Action RPG with pool-physics and a character collection system that targeted the casual audience on mobile and tablet devices.

The premise was to turn pool balls into squishy characters and give them unique special abilities.  

 

As the sole artist on a team of three inside PopLabs, the former R&D division of PopCap, I was responsible for developing and pitching the direction, style, and processes necessary to support the launch of successful new IP. 

 

• Crafted a unique narrative and intuitive visual identity

• Responsible for look and feel of characters, environments, effects, and UI 

• Embraced and communicated PopCap core values

 

Group Members: Sylvain Dubrofsky, Will Swannick, Ryan Hall, Shane Cauchi